Ron Rule | Development Advisor | ECommerce Expert

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Struggling to monetize your social fans? Here's a suggestion for a better use for that audience.

Stop Trying to Monetize Your Social Followers

Struggling to monetize your social fans? Here’s a suggestion for a better use for that audience.

Is having an army of affiliates promoting your products a good idea? Not necessarily.

Reasons NOT to do Affiliate Marketing

Is having an army of affiliates promoting your products a good idea? Not necessarily.

Struggling with high cart abandonment rates? Skip the metrics and just ask them why they left.

Why didn’t they check out? Ask them!

Struggling with high cart abandonment rates? Skip the metrics and just ask them why they left.

Everyone is talking about mCommerce, but few retailers are actually having any success with it. Here's why, and some ideas for what you can do about it.

Why Your mCommerce Site Isn’t Working

Everyone is talking about mCommerce, but few retailers are actually having any success with it. Here’s why, and some ideas for what you can do about it.

Using eye-tracking technology to determine where to place information on your pages.

Through Your Customers Eyes

Using eye-tracking technology to determine where to place information on your pages.

Hire an employee or hire a firm? My thoughts on outsourcing vs. hiring in-house.

Outsourcing PPC, SEO, & Social Media

Hire an employee or hire a firm? My thoughts on outsourcing vs. hiring in-house.

Use your analytics to determine the best time of day to send out newsletters.

Timing Your E-Mail Marketing

Use your analytics to determine the best time of day to send out newsletters.

My journey to making the Atrix Lapdock my full time PC comes to a halt.

The Atrix Revisited

My journey to making the Atrix Lapdock my full time PC comes to a halt.

How companies can use QR codes to improve retention and customer service.

QR Codes for Products

How companies can use QR codes to improve retention and customer service.

Your product descriptions need work. Seriously.

Long Descriptions, Short Attention Spans

Your product descriptions need work. Seriously.

Most Recent

0November 21, 2011
Stop Trying to Monetize Your Social Followers

Struggling to monetize your social fans? Here’s a suggestion for a better use for that audience.
0August 18, 2011
Reasons NOT to do Affiliate Marketing

Is having an army of affiliates promoting your products a good idea? Not necessarily.
0July 13, 2011
Why didn’t they check out? Ask them!

Struggling with high cart abandonment rates? Skip the metrics and just ask them why they left.

Featured Articles

2February 27, 2011
E-Commerce Myths and Truths

Setting up an e-commerce site alone isn’t enough. Get familiar with popular myths and the right way to get started.
7February 19, 2011
Hosted Shopping Carts vs. Purchased

Should you purchase a shopping cart script and “own the code” or go with a hosted solution?
1February 1, 2011
PPC, SEO, or Social Media Marketing?

Different types of businesses will experience different results with these three forms of marketing. Choose the wrong one and you’re wasting time and money.
7January 26, 2011
Planning a Social Media Campaign

Learn how to balance your content between your website and social media pages and plan an effective social media strategy.
3January 21, 2011
Five Steps to E-Commerce Success

Before you launch a new site, stick to this plan to maximize your return in the shortest amount of time.
8December 29, 2010
11 E-Commerce Tips for 2011

Daily online sales exceeded $1 Billion in six days, twice as much as last year. So with all of this money floating around, why are so many small ecommerce sites feeling like they didn’t get a piece of the action?