Highest Paying AdSense Keywords

I thought I’d take a break from my usual eCommerce musings today because I know a lot of you guys supplement your online income with AdSense. And if you’re like most users, you’ve probably figured out the bulk of the clicks don’t pay much.

Back in my early AdSense days (2004), I was averaging earnings of 20-28 cents per click – not bad when you have a site that gets between 300,000 and 1 million unique visitors per month, but let’s be honest, how many publishers are actually getting results like that?

I wanted to find a better way. I discovered that you can create pages that train AdSense to show the highest paying ads – my personal earnings record is $108 for a single click, with an average between $30 and $50 per click. It was actually pretty easy to do – but there were two problems with doing this:

  1. You aren’t likely to rank organically for those pages due to the high competition. The process of making a page display high-paying ads is counter-intuitive to making that same page rank for any other keywords, so you’ll need other ways of driving traffic there.
  2. There are really only 3 niches this works with
  3. Manual reviews can be a b*tch! When your AdSense income suddenly skyrockets, Google will check out your site. If it’s an obvious “made for AdSense” website, they’ll kick it out of the program, so it needs to be a genuine resource in the niche.

But there is some good news … you don’t actually need a lot of clicks if you’re getting EPC’s like that!  You need to check out this step by step walkthrough.

AdSense Avalanche is a super-smart 14 page guide that tells you exactly what you need to do to build niche sites that show the highest paying ads, and survive the manual review process.  All of the research, WordPress plugins, two bonus themes, and a list of 3,000 high-paying keywords ($30 – $300 per click!) are all included to get you started.

Check it out here.


4 replies
  1. Jason
    Jason says:

    Just a question about those “high-paying” keywords – isn’t it true that Google reserves all these keywords for their own “search network”, and only dishes out lower-paying ones to the “content network” which is aka “adsense”?

    • Ron Rule
      Ron Rule says:

      That’s controlled by the advertiser; some advertisers choose to only include their ads in the search network, or create separate ad groups for Search and Display networks each with their own precise controls. This is pretty common in the insurance niche (insurance companies are the masters of factoring and metrics), but I’ve found most just leave the box checked. If they’ve created graphical ads they’re usually doing them in separate ad groups, but the text-based ads are usually the same group – graphical ads tend to get more clicks, but you’ll make more money per click on the text ads, so you’ll want to test both types of ad groups on your site and see what’s working best for you.

  2. Gary
    Gary says:

    Given your recommendation to spend money on PPC to drive traffic (May 6th post), is it still worth the effort building Adsense sites as described in “Adsense Avalanche”? Those would be typical sites that SEO would be applied to (to some degree or other). If people go down the PPC route to drive traffic, doesn’t that just turn these sites into an Adsense Arbitrage methodolgy (maybe there’s nothing wrong in that)?

    • Ron Rule
      Ron Rule says:

      This opinion on PPC vs SEO pertains mostly to eCommerce and dedicated buyer traffic, not necessarily resource/content sites. eCommerce results are easily tracked and measured, but it’s impossible to apply the same methodology to tracking Adsense clicks. When your goal is to sell a product, controlled buyer traffic is the best approach, but if your goal is to be a resource and your income is derived from ad clicks then the more eyeballs the better. :)


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>